Tag Archives: Marketing

Genius Sports has entered into a definitive agreement to acquire Spirable, a creative performance platform. Spirable allows brands, agencies and rights holders to create, automate and optimise highly personalised content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat….

Francuska kasino grupa Lucien Barrière ovog ljeta pokreće reklamnu kampanju s plaže usmjerenu na turiste koji borave u blizini kockarnica grupe. Poznat kao Plage Roulette. koncept oglašavanja je društven i iskustven, a ima za cilj razviti svijest o robnoj marki i stvoriti promet i animaciju u svojim objektima: prvi u svijetu...

Izvršni direktor Melco Resortsa, Lawrence Ho, kritizirao je bivšeg partnera iz Macaua Crown Resorts jer nije bio 'diskretan' u svom marketingu VIP klijentima u kontinentalnoj Kini. Crownov stav doveo je do uhićenja 18 članova osoblja u Kini i potresao industriju u Aziji. Obraćajući se Financial Timesu, gospodin Ho je rekao da je Crown...

TraffGen je objavio da je Novomaticov Casino Admiral posjed u Gibraltaru postavio svoju marketinšku platformu Hub Pro. Casino Admiral će koristiti TraffGenov sustav za zamjenu i poboljšanje cjelokupnog marketinga i izvješćivanja o nekretnini, marketinških alata i upravljanja razvojem igrača. Uz to, Casino Admiral bit će prva europska instalacija TraffGen PromoBeacon proizvoda za praćenje i angažman igrača…

Fallsview Casino ponovno je dobio priznanje na ovogodišnjoj ceremoniji dodjele nagrada American Gaming Association Communications Awards održanoj 1. listopada u Las Vegasu, odajući priznanje za izvanredna postignuća u oglašavanju i korporativnim komunikacijama u globalnoj industriji igara na sreću. Fallsview Casino imao je čast stati uz bok međunarodno priznatim kockarnicama kao što su Wynn Resorts Ltd. i MGM Resorts…

Carroll Consulting, based in Germany, has updated its website to better reflect exactly what it offers the industry. The focus is on communication in two forms: marketing communications and translations. The industry press is an essential way to inform the market of company activities, successes, plans, case studies, etc. Carroll Consulting has the experience to…

The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam to be its Agency of Record as it looks to target visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns…

Despite Atlantic City’s casino revenue dropping by a further five per cent in August, casino executives on the east coast are pointing to another win from the ‘Do AC’ marketing campaign which is looking to put Atlantic City back on the map. The city’s 12 casinos brought in $298.1m, down 4.8 per cent from August 2012 with…